CHFA WELLNESS COLLECTIVE BOX
The CHFA Wellness Collective Box was designed to create an elevated, modern packaging experience that aligned with CHFA’s brand identity. I developed the visual design and packaging layout, incorporating a clean and sophisticated aesthetic that reflected the Wellness Collective’s focus on natural health and wellness.
The final design was created using dielines, ensuring the packaging was prepared for physical production.
DESIGN SOFTWARE
VITAMIN WATER - REBRANDING
For this rebranding project, my classmate and I collaborated to revitalize Vitamin Water, aiming to appeal to younger Gen Z consumers while embodying a premium step towards wellness for today's health-conscious individuals. Our efforts focused on updating the brand's story, slogan, logo, bottle design, and social media strategies.
Our vision for Vitamin Water was more than just hydration; it represented a premium step towards wellness, with each sip embodying mindful living, elevating anyone's daily routine.
In addition to crafting the brand story, we developed a physical prototype of the new bottle and created engaging social media campaigns to connect with younger audiences on Instagram. Our objective was to position Vitamin Water as a premium, healthy drink for on-the-go lifestyles, targeting the preferences and ambitions of the younger generation.
DESIGN SOFTWARE
LOGO & PACKAGING
ADVERTISEMENTS
CHFA RUN CLUB BADGE
I designed the CHFA NOW Run Club iron on badge as a gift for participants to receive after completing the 3 km Run Club for Charity. I wanted to create something that felt connected to both the event and Vancouver, so I incorporated recognizable landmarks like Science World and BC Place, along with mountains and trees to represent the city’s natural landscape. The green colour palette ties back to CHFA NOW’s branding while also reflecting Vancouver’s connection to nature, wellness, and the outdoors.
CHFA CUSTOM PINS
My team wanted to explore new sponsor gift ideas to thank and recognize sponsors at CHFA trade shows. I took the initiative to research custom pin options, including production requirements and ordering logistics, and organized my findings to make it easy for the team to review and approve the direction before moving into the design process.
Once approved, I designed three custom pins in Adobe Illustrator. Each design was customized through its unique shape and typography while remaining cohesive with CHFA’s brand identity. Using CHFA’s signature green alongside gold accents, I created sleek, collectible designs that sponsors could wear on their lanyards during the show and keep as a souvenir afterward.
DESIGN SOFTWARE
Natural, Organic & Wellness Club
Certified Wellness Icon
