MARKETING

I created a variety of proposal cover pages and flysheets for PCL clients, each tailored to highlight the company’s expertise and position us as the best choice for potential projects. These designs not only reflect PCL’s brand but also cater to the specific needs and focus of each proposal. For example, when tasked with designing a cover for an underground utilities project on a tight same-day deadline, I developed a pipe-themed concept to align with the project’s focus and delivered a polished, visually engaging design within just two hours, ready for client review.

I got a request from a Business Manager to create a client presentation with a one-day turnaround. I sourced information and photos, carefully curated the content, and delivered a polished presentation that received excellent feedback from my entire team.

Designed a series of visually cohesive hoarding graphics for PCL Construction’s project with a client. The objective was to create designs that blended seamlessly with existing visuals, enhancing the construction site's aesthetic without resembling advertisements. This project required a thoughtful approach to subtly integrate branding while supporting the client’s construction efforts.